The task

NN’s protect.me insurance is designed for young, sporty audiences who aren’t very susceptible to conventional advertising.
So how can we reach people who spend most of their time riding the streets or pursuing their sport in nature?

The solution

We made a CLP, and within its case, we installed a sports equipment. A broken one. We exhibited the broken skateboard
as an art piece, telling our target audience that this could also happen to them; they too can have an accident.
The time-based protect.me is their perfect ON/OFF insurance solution.

The poster features a QR code, linked to the campaign’s Soundcloud account. Here, visitors can listen to the board’s story
from its owner and browse other broken object stories presented online.