Reality Edition OLC
576kb always wants to give something to their customers, what they can’t get anywhere else, so 576kb teamed up with Ubisoft to create an additional content to one of the most anticipated game of 2016, Watch Dogs 2.
They created a unique content and also a new category in video games, the Offline Content, also known as OLC.
Watch Dogs 2 – Reality Edition OLC is a purchasable, once in a lifetime experience for a lucky Watch Dogs fan.
The Reality Edition was a prologue to the real game, the player had to demonstrate his hacker skills, like in the video game, but in real life. He had to break Game Star’s source code, he hacked a WiFi network, and demonstrated his knowledge and commitment via many different tasks. During the game his help was the hosts of the biggest hungarian Youtube channel's, The VR.
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Samsung FINA turtle race
How can we make Samsung part of the FINA World Championship experience, and not just another brand interrupting it? Our athletes were busy during and before the championship, but what about our commentators?
We organized a water toy race on Facebook, and our commentator has given a running commentary of the race. We wrote statistics and gossips about the toys, and collaborated with the iconic Hungarian sports commentator: István Hajdú B. who's voice talent elevated the playful concept into a sports event.
Auchan – Jin and Jang and Immanuel
In 2009 Auchan decided to communicate in a fresh and new way, as no one before in Hungary. Our stars were Jin and Jang, two hamsters living in a terrarium among a loving family. This family regularly shops at Auchan. And the hamsters worry all the time, so we had Immanuel, the family cat, who was the smart one in the team. This funny trio was in the limelight of Auchan's communication for 3 years. More than 20 TVCs were created, some in pure 3D and some mixed with real life characters. Every commercial that aired was followed with a "behind the scenes" film on YT. They were a huge success.
A playlist of the TVCs featuring Jin and Jang
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Coca-Cola Light – Hello You Collection
CCL partnered with design group Use Unused to create the Hello You Collection, a selection of garments for their young target group.
A promotion was also introduced where the users could enter their designs and get added to the final collection.
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Philip Morris infotainment stuff – Digital
Communication for the tobacco industry in Hungary is very much limited. Companies can only address shop assistants, who, on the other hand have very limited time. Thus we have to create materials that are entertaining, but convey the messages we want to dilute through them to the consumers at the end of the day. So we create games and fun stuff.
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POS Materials for various brands
POS and POP materials for mainly Zewa and Philip Morris. Apart from digital apps, shop assistants could be educated in a very effective way through special and tailor-made items that fitted a larger concept umbrella.